In a talk with Gerd Adamietzki (CSO) about the 2023 trade fair season

The European fair season traditionally opened at the end of August with the Caravan Salon. „Il Salone del Camper‟ (Parma) and „Salon des Véhicules de Loisirs‟ (Paris) followed in September. Are you satisfied with the way things have gone so far?

Adamietzki: Trade fairs, and here above all the Caravan Salon Düsseldorf as the leading European trade fair for our industry, offer Knaus Tabbert ideal conditions for presenting itself to the many interested visitors. The interest in our vehicles and the visitor frequency in our halls and exhibition areas have been pleasingly high at the previous trade fairs. What is equally true for all trade fairs: A high number of visitors, at the Caravan Salon it was a good third, came to the trade fairs for the first time. That makes us optimistic for the future.

What highlights have you launched for the 2024 season?

Adamietzki: We are showing several cutting‐edge innovations and vehicle premieres for the 2024 model year and season. These included the outstanding KNAUS YASEO caravan, specially designed for electric towing vehicles, and the revolutionary WEINSBERG X‐Cursion CUV with its intelligent elevating roof, as well as the modern‐designed CaraLife camper van. TABBERT set a highly regarded mark in caravan construction with the SENARA series, redesigned from the ground up, just in time for the brand’s 70th anniversary. With this wide range of exciting new products, we are setting the course for the caravanning of the future and proving our claim to be the innovation driver of the industry. 

However, the Weinsberg CaraLife was especially well received by visitors and media representatives. Our intention was to build a camper van that is consistently focused on a young and active customer group. Therefore, it was only logical for us to be inspired by this target group. This means we are away from classic layouts that you know from the usual camper vans. The idea came from the blogger and influencer community.

Perhaps the most important question is demand. Do you see a slowdown or reluctance to buy on the consumer side?

Adamietzki: Our industry has been on a continuous upward trend for more than ten years. In Germany alone, our most important market in Europe, the number of new motorhome registrations per year has more than tripled from 25,000 units in 2013 to over 82,000 in 2021. We are just experiencing, after the pandemic years, a return to normal and less of a reluctance to buy. This is also reflected in the stable sales figures at a high level. Our current order backlog of well over one billion euros shows that Knaus Tabbert’s product range is in tune with the spirit of the times and that we are also in a positive mood for the future.