Marketing under new management

Group // Press release

published on 27.01.2017 at 12:30 pm

Christoph Bauer takes over from Viktoria Nagel as Marketing Director

Jandelsbrunn, January 2017 – Christoph Bauer will take over as Marketing Director at Knaus Tabbert GmbH with effect from 1 February. The 34‐year‐old native of Lower Bavaria has held a variety of marketing roles with the company since 2001. He replaces Viktoria Nagel, who, after nearly four very successful years as Marketing Director at Knaus Tabbert, is leaving to take charge of her parents’ retail business. 

Christoph Bauer is an IT specialist and played a key role from the outset in shaping the „new media‟ within the company marketing department. A father of two‐year‐old twins, he has rolled out projects that include „Knaus Tabbert Assistance‟ and the ADAC caravan rental programme. Most recently, Bauer held the position of New Media Manager. 

Managing Director Gerd Adamietzki, CSO Marketing and Sales commented: „Over the last few years, Viktoria Nagel has raised the profile of our company and its brands decisively in communication and human terms. We very much regret – but understand – her decision to leave. I would like to take this opportunity to express our thanks for her outstanding contribution and to wish her every success in her new role. 
At the same time, I very much look forward to working even more closely with Christoph Bauer. As a long‐serving member of staff, he will also ensure continuity with our partners. I am also convinced that he will provide important momentum for the future of Knaus Tabbert.‟

About Knaus Tabbert

Knaus Tabbert GmbH is a leading manufacturer of leisure vehicles in Europe. The company’s headquarters are located in Jandelsbrunn, Germany. Additional sites include Mottgers in Hessen (Germany) as well as Schlüsselfeld (Germany) and Nagyoroszi in Hungary. With its brands KNAUS, TABBERT, T@B, WEINSBERG, MORELO and RENT AND TRAVEL, the company achieved sales in excess of €720 million in fiscal year 2018. With its staff of about 2,903, the company manufactured 23,643 caravans and motorhomes in 2018.

Media relations

Stefan V. Diehl
Knaus Tabbert GmbH
Helmut‐Knaus‐Str. 1
D‐94118 Jandelsbrunn
Phone: +49 8583 21 – 300
Fax: +49 8583 21 – 550
E‐Mail: s.diehl@knaustabbert.de


Nicole Schindler
Knaus Tabbert GmbH
Helmut‐Knaus‐Str. 1
D‐94118 Jandelsbrunn
Phone: +49 8583 21 – 396
Fax: +49 8583 21 – 550
E‐Mail: n.schindler@knaustabbert.de