"Welcome home‟ ─ the MORELO slogan could nowhere be more apt than at our home plant in Schlüsselfeld. After a three‐year break, some 800 motorhomes converged on the factory site in Schlüsselfeld over the extended weekend to celebrate the MORELO OPEN 2022. Not that the mega party was reserved for MORELO drivers only. The MORELO family was also happy to welcome other brands.
"For three long years, we have been waiting for this precise moment – we really missed it – and we missed you! At long last, I can shout out the two most important words associated with our MORELO brand: „Welcome home!‟, declared Managing Director Reinhard Löhner as he welcomed approximately 2,000 guests after the long coronavirus break. The visitors and their vehicles filled an area covering almost 60,000 square metres around the MORELO halls. „Welcome home‟ means being at home with MORELO all over the world, was how Managing Director Robert Crispens explained the significance of the two words for MORELO. These are considered the DNA of the high‐potential company.
The market leader in the luxury motorhome sector in Europe offered its guests a rich programme over the extended weekend with factory tours every 40 minutes, horse‐drawn carriage rides through Schlüsselfeld and the surrounding area, balloon modelling for children, diverse rambles, e‐bike tours of varying degrees of difficulty, brewery tours and test drives. There was such a huge rush for the programme that a whole series of events took place several times off schedule. No less impressive was the evening programme with a spectacular opening ceremony and a traditional costume evening with fireworks.
Not to mention the information stands of the accessories industry in front of the factory halls on products ranging from special seat cushions and heaters, for example, through to solar panels and navigation systems. Throngs of visitors also constantly flocked to the MORELO GRAND EMPIRE with its Maserati.
It was impressive to see how a cable winch gently pulled the valuable, nippy little vehicle on a guided platform into the rear garage of the twelve‐metre‐long 18‐tonner.
A MORELO fleet from as far afield as Norway paid a visit. They arrived at the MORELO site in a convoy of 30 vehicles. Welcoming one vehicle after the other and escorting them swiftly to their designated pitch posed quite a challenge for the organisers. They resolved this problem primarily by using golf carts, which each motorhome only had to follow to reach its assigned parking space.
Here are some more figures that illustrate the magnitude of the MORELO Open: 30,000 bread rolls were delivered by a baker for the breakfast service; 2,000 seats were provided by MORELO in the new production hall that had been converted into a festival hall and 400 in the MORELO beer garden in front of it; 2,000 guests from the motorhomes had to be catered for. These had also brought around 400 dogs with them. What was particularly impressive was that Reinhard Löhner estimated the value of the guests’ motorhomes parked on the factory premises at around 250 million euros.
The fact that the MORELO OPEN also attracted plenty of visitors from the surrounding area was particularly evident in the beer garden: many people were there with their families to have a look at MORELOS and to marvel at the new factory halls.