Pioneers 2012: Inventing the world every day

Unlike the pioneers of 50 years ago we are not expected to make any epoch-making inventions, cause revolutions in the market economy or undertake any technical maiden voyages. Even so, it is a matter of achieving not less but more: more competition, more choice, more comparability, more price-to-performance thinking and more marketing. In the end we do not have to invent any more caravans in 2012 but rather create worlds of experience, status symbols, branded products and all-round, carefree concepts. In the truest sense of the word, this does not leave all that much room for experimenting.

That’s just what we like. Pioneering spirit as the customer wants it. What he wants, what affects him, what we can do to fire his enthusiasm; how he thinks and feels – this is our job and it is here that our passion for quality, design and ideas has its roots. Along these particular lines any of our employees can become a pioneer. Provided he knows the tools of his trade – whether he is an apprentice, designer or marketing service specialist – provided he sharpens his awareness of the market and devotes all his creative energy, then something entirely new can be created again and again and sometimes something unique. This is one of many reasons why at Knaus Tabbert GmbH in 2010, the individual and his skills are at the centre of the company’s values and visions. It is also part of this that we erect a memorial in our mind’s eye to the individual histories of our brand pioneers, Knaus, Tabbert and Wilk, because without their past lives of entrepreneurial courage and humanity in equal measure we would not be where we are today.